There are 3 things within any business that matter most. They are the building blocks on which you build everything. They become your filter for decisions, development and direction. And, if you get these 3 things nailed down you will find far more satisfaction, success and fulfillment in the process.
So what are they?
Mission, Vision and Values Yep, that’s it. No, I didn't drop some sort of incredible nugget of truth or a new idea! I am reminding you of the most basic building blocks of leadership, creation and growth. When you focus your energy and center execution on the things that matter most, you will find a greater level of potential.
So how does one define Mission, Vision, Values? Whats the difference between these 3 building blocks? Here’s how I see it.
Mission: This is the very core value in you as the leader that drives you to action. This is the passion and urge that was placed deep inside of you that compels you to quit talking and start acting. And, when you decide to package your mission in a way that others can interact, transact and impact…. You will find a win!
Vision: This is the goal, the result and the outcome you are going to create. This is the way that your team, your customers, your audience or the world will encounter your mission. This is the where an idea becomes a reality through execution.
Values: This is the heart connection, the glue that holds the process together. Your values inform the culture of your team, company, product and more. The values express what matters to you and what you hope will be valuable to the people who encounter your mission.
One thing to ALWAYS remember when creating you Mission, Vision and Values…. KEEP IT SIMPLE!
Making these things lengthy, complicated and obscure will ensure you will never be able to articulate them to the world around you. If they aren’t simple, you can be sure your team, customers and audiences will never have buy in. They need to be easy to receive, easy to remember and easy to repeat.
So, what does this look like in practicum?
For our new venture One Pebble I can sum up the Mission, Vision and Values in a single sentence with three words! That’s it…. THREE WORDS! And, those three words express what matters most, they classify what we do and they invite you to interact with us. So, what are those three words?
WE GIVE HOPE
That’s it! Nothing more. Anyone who encounters One Pebble can easily receive that, remember that and repeat that. And, I can teach it to a new team member, customer or audience member in 10 seconds and they will never forget.
Our Mission is hope. We want a world who needs the gift of life, the promise of possibility and the power of miracles to find all of those things. And, my internal passion and wisdom has taught me that hope is the very place where those things are born. Our Vision is to give. We want to create generosity as a culture. We want to overcome the power of greed, foster gratitude and tangibly do what we believe is important. Nothing does that better than activating ourselves and those around us to give. Finally, our values are all found in one little word, WE. Why? Because the best things in this world happen when we do life together. To build a great team, company, idea, movement and product you have to have others on the journey. We believe that sharing the joy of hope, the richness of generosity and the celebrating of possibility is far better with others.
Whether we are sharing these ideas with our founders, a new hire, a new customer or a new audience… We have created a simple, clear and tangible way to express our Mission, Vision and Values.
Most importantly in all of this… The mission, vision and values always inform our decisions, direction and development. This makes growth, change and stability far easier for us as leaders. Miss this core step in creating your business, and your chances of success are dismal at best!
The next step in creating a great company comes when you take these ideas and create a common language for your your team, organization and community. Stay tuned for some thoughts on creating a common language.